Mastercard Advisors
As freelance editor, I was responsible for copy-editing Mastercard Advisor’s Consumer Social Intelligence reports across eight APAC markets (Singapore, Indonesia, Malaysia, Vietnam, India, Philippines, Australia, Thailand). I developed a clear, brand-aligned tone of voice and ensured consistency in voice, accuracy and local nuance.
Scope: Editing · Copy-editing · Sub-editing · B2B report editing
Workbuddy
Workbuddy is a network of coworking spaces in Singapore. To increase organic visibility, I developed a monthly pipeline of search-intent-optimised stories, covering coworking trends, startup life and flexi work.
Impact: A consistent lift in website traffic and first-page rankings for keywords like “coworking day pass Singapore”
Scope: SEO blog strategy
Smooze
Smooze is a Singaporean brand specialising in plant-based frozen desserts. As part of their brand refresh, I developed fun, flavour-forward packaging copy for their new line of coconut ice water bars, tailored for a health-conscious, family-friendly audience.
Scope: Copywriting · Product packaging
Uncommon
Uncommon is a cohort-based executive women’s network. As its fractional Regional Content Lead, I launched and led their brand editorial arm, developing the Uncommon Blog, managing their socials and producing a curated monthly webinar series to drive applications and member engagement.
Impact: Achieved a 50% follower jump on Instagram and 25% growth on LinkedIn in 6 months, drove 300+ leads for upcoming cohort applications
Scope: Fractional content lead · Editorial strategy · Webinar production · Social content · Email marketing
Wizly
Wizly is a fractional talent platform based in Singapore. As its fractional Community Lead, I worked closely with the co-founders to grow and nurture a vibrant network of fractional executives and independent consultants across APAC, MENA and North America. My role blended strategy and execution, spanning operations, community engagement and content production.
Impact: 10-20% increase in QoQ community growth
Scope: Fractional community lead · Community ops · Webinar production · Email marketing
Sarah Khan 