Editorial strategist and fractional content lead for early-stage startups
I help solo founders and lean marketing teams grow authority, visibility and inbound leads – without the overwhelm.
About me
You don’t need more content. You need the right content – the kind that builds trust, makes you the obvious choice in your market, and keeps working long after you hit ‘publish’.
With over 10 years leading editorial strategy for travel, tech and lifestyle brands, I partner with founders as a fractional content lead to deliver high-impact strategies and content that AI can’t replicate.
My services
Authority-first SEO
Rank for what matters with content only your brand can own. Deeply researched, evergreen articles designed to position you as the go-to in your niche.
Executive visibility
Thought leadership that travels further. Ghostwritten articles, webinars, op-eds, and LinkedIn posts based on your expertise and voice.
Fractional content leadership
Fractional content leadership to launch your next big thing. Ideal for startups who need a senior content partner but aren’t ready for a full-time hire.
Life and work, in numbers
- 10+ years of journalism and content marketing experience across travel, tech and lifestyle media
- Grew a women’s online lifestyle magazine to over 2 million annual readers
- Left Singapore in 2024 for an 18-month travel stint. Lived and worked in cities, including Rome, Bali, Tuscany, Alicante, Phuket (See my Business Insider story)
- Led editorial strategy for one of Southeast Asia’s largest travel platforms, reaching over 2 million annual site visits
- Founded Hatched Asia, a monthly newsletter which spotlights women in Asia pursuing unconventional, portfolio careers
- Outside of work, I’m a certified yin yoga teacher and have led 50+ private and 1:1 classes since getting certified
Client testimonials
Rachel Y“Our working relationship was nothing short of wonderful and collaborative. Sarah’s editorial expertise ensured that we had continuous travel and lifestyle content to showcase the beauty of Malaysia.”
Former Social Lead at Malaysia Airlines
Past projects and clients
Frequently Asked Questions
What types of services do you offer?
Editorial commissions, content strategy for scaling startups, webinar and podcast production.
How much are your rates?
See my services here. I also offer reduced rates to support mission-led/homegrown brands.
How do you typically work with clients?
I typically kick off all projects with a content audit. Once we’re working together, I do weekly 1:1 syncs to align on weekly priorities and deliverable status.
Who do you work with?
My portfolio of work spans consumer brands, travel and lifestyle, hospitality and tech.
Sarah Khan 