About me

Hi, I’m Sarah

With a decade of experience in journalism and content marketing, I work with lean marketing teams and purpose-driven founders to create content that connects, converts, and builds long-term audience trust.

My career story, in a nutshell:

I started my career in travel and lifestyle journalism, where I developed a sharp editorial eye and a deep respect for story.
Over the years, I’ve worked with global brands, scrappy startups, and high-growth teams across Singapore, Europe, and beyond.
I’ve led and supported content for sectors ranging from finance and hospitality to tech and social impact.
In 2024, I left Singapore to work and travel the world full-time with my husband. Since then, we’ve lived and worked in Spain, Thailand, Italy and Indonesia.
I’m especially drawn to founders and teams with a mission, and I love helping them turn big ideas into meaningful, results-driven content.

Currently based between Singapore, Bali and Europe, working remotely with clients across APAC and MENA.