With 9+ years of content and digital media experience ranging from publishing to tech to small businesses, I have a knack for helping mission-driven companies and founders find their voice and grow their brands by leveraging strong content.

My superpower lies in storytelling and the ability to execute them in a journalistic, customer-centric way. Whether that’s a brand campaign, marketing communications, or product communications, bringing a creative project to life is what gets me in the ‘flow’.

I’ve launched blog and websites from scratch, developed content and editorial strategies, scaled website traffic and built audience engagement. 

I’m always guided by curiosity and humility in everything I pursue — values I believe are at the heart of all good ideas. 

My professional career began in journalism. Starting as digital editor for the Asian edition of the iconic French publication Marie France, I later went on to lead the online presence of Going Places magazine by Malaysia Airlines. I then served as content lead/lead writer for a Standard Chartered-backed financial startup, and my work has been featured in titles including Elle, SilverKris by Singapore Airlines and more.

After leaving my corporate 9-to-5 job, I embarked on a year-long workcation with my partner. Together, we've lived and worked remotely across Asia and Italy – from Bali to Rome, Viareggio (Tuscany), Milan, Bangkok and Phuket. Beyond freelancing, I run Hatched in Asia – a newsletter spotlighting women founders and creatives in Asia – and teach yoga.